From intelligent chatbots to speech recognition, mobile apps are now evolving to be the smartest of business tools. Artificial Intelligence or simply AI is one of the computer science fields that helps machines or technology tools to act like a person. People these days rely heavily on mobile apps to get their problems solved or some needs fulfilled. While this pushed many businesses to build an app for promoting their brand further and reach out to more markets, now the influence of AI will help them respond to the pressing needs of customers in a more personalised way. Apps made with the notion of AI can deliver them functions like speech recognition, predictive analysis and critical thinking. This will resultantly cause more engagement of customers and enhanced user satisfaction.
App developers all around the world are looking ahead to ways they can captivate AI in apps.
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However, here are some already prominent tools of AI, famous for taking the performance of apps to the next level.
Chatbots are intriguing AI tools that are reducing the gaps between businesses and their customers. Most branded services providers or companies are incorporating it in their prevalent apps to revolutionise the way customers interact with them. They no longer have to wait for sales or customer service agents to reply to their queries or issues via email. Chatbots have then reported to boost up query response, increasing more conversions for the businesses.
Image and speech recognition
AI has even transformed the way people search for information. They are now able to look for anything with images, i.e. QR (Quick Response) codes and even with their voice. In fact, they can get more than just usual information with QR code scanning, like products’ release date, upcoming service offers, and so forth. In other words, with image and speech recognition features, apps are standardising the search experience in apps, enhancing both user experience and conversions.
The digital voice assistants are too result of AI and are helping mobile users to initiate a lot of tasks which they cannot, physically. There are many instances when people are unable to reach for a device, like while driving a car when voice assistants can provide them with accessibility to do certain tasks. They are the most intuitive way for users to interact with apps that cultivates a close connection between them.
Amongst all the major AI developments, face detection has been the most rewarding one that recognises a face to give access to users in an app. This feature got more purpose in the security-based apps as verifying the users with their faces will safeguard all confidential data from outside intrusions. Expert app developers are now hence thinking to bring face detection as a prudent feature for apps that require online payments. The app will allow payments by scanning the user’s face but not credit card details, protecting the confidential card information from leakages.
AI is currently becoming the most radical progression in the apps and businesses are increasingly showing interest in its utilisation to make their marketing more customer-centric. While the potential of apps will expand beyond just face recognition and digital assistants, it is worth seeing how they will be amplifying user engagement.