Ever since the media world comes into existence, new ways of its influences in its daily life has been noticed. What was considered to be a boon continues to be realized to be a bane in many ways. The use of the media is often mired by controversy too. Here are a few quotes making us ponder about media’s function and its influences. These quotes were by famous people and perhaps signify just how media has deviated from its designed path to another completely new one.
“Our job is to give people not what they want, but what we decide they must have. “Richard Salent, former president, CBS News.
“We live in the dirty and dangerous world. There are several things the general public does not need to know and shouldn’t. I believe democracy flourishes when the government can take legitimate steps to maintain its secrets, and when the press can decide whether to printing what it knows. “Katherine Graham, Washington Post publisher and CFR member. Thus we see that a similarity trend arises. People seem to interpret the use of media in their own methods, ways which will be of benefit to them. People with the power in their hands feel as if these are the authority to decide what to show and what not. When the press has an agenda, it is bound to be not totally fair and just, as it was initially intended to be. Somewhere, down the line, human emotions, human wants, human purposes, greed, selfishness has come around to prohibit the working of a free press. For more regarding Blanche Media take a look at the web site.
Just as an utilitarian economic climate is a dream, a free just press is also nothing short of that.
The essence of creating the press continues to be tarnished. As Hugo Black, Great court justice of The United States had rightly said:
“The Press was safeguarded so that it could bare the secrets of the government and inform people. Only a free and unrestrained press can effectively expose deception in government. And paramount among the required a free press is the duty to prevent any part of the government from misleading the people. ”
The media has failed to deliver in its promise of unbiased reporting, unbiased writing and accurate delivery of facts to the general public. In this scenario, believing in the information of the Media and acting on them can not only be hazardous but may be injustice to the one particular on whom the action has been taken. The influence of mass media on young minds are however, more so. This is because young minds are just getting to understand the world and how this functions. Young minds thus could be moulded more easily than adults who may have formed more or less fixed opinions on the variety of issues, going by experiences, circumstances and need and desires.
Today’s world is as different from the particular yester years as chalk plus cheese. The world today has hi-end products and a new definition of lifestyle. A consumer culture exists now which was unimaginable even a century ago. In this scenario comes the various forms of print – the digital, the print, the audio and the internet.
The internet and the tv are the most influential among these. Both of these mediums not only gives all of us a plethora of knowledge but also enables us to see and visualise them. As the spread of the internet and the television medium reaches new heights, so might be the malices of media impact too reaching mammoth proportions. Tv channels and internet sites explode a person with all sources and sorts of information, which by its sheer volume, makes you unable to grasp it.
The particular Influence of Media
Media influence started first in the West mainly because technical advancements in the world were first produced there. In this regard, the western people have more experience than the East regarding media influence and their tradition has been subject more to the vagaries of media influence than has got the Indian society. Thus, if we go through the Western countries, we see obviously the marks left by mass media influence. There are authors like Jerry Mander who in his book ‘Four Arguments for The Elimination of Television’ have even said that the television is an evil which needs to be destroyed. It is no doubt seen that media types especially television and internet produces devastating psychological effects on the thoughts of the people, especially those who are younger.
It has been seen through many emotional studies that viewing too much of tv effects thinking and behaviour on levels that even we may not know of. Slowly, as India advances, the problem of media influence is definitely grappling us too.
In America, television has literally a huge effect on students and the youth. In fact , in some instances it is said that the first learning tool plus curriculum for students is actually the tv. That is their primary world from where they learn everything regarding the world, its ways, is morals and its ideals. Teaching, schooling plus parents advices come next. The television as well as the internet has audio-visual instances which can keep the youth hooked and does not feel them to be ‘preachings’ which he must follow, rather this individual thinks of them as a source of enjoyment and automatically the values and ideals in the television programmes become imbibed in his character. The problem the following is that of the quality of the media resources and their contents. It is properly natural that television sources might not give the correct knowledge about places, individuals, history, economics, etc . Yet the youth and people get ‘influenced’ by what they will see in the television or examine in a newspaper and retain all those thoughts and ideas, even if we do not at first subscribe to these ideas.
We inherently tend to have an ‘influenced spot’ in our brain of exactly what has been told or seen simply by us through the media, though we might or may not believe it. This is often explained through a simple childish idea. When we were children, many of us did not believe in ghosts. Yet when any of our friends who believed in them, told us that ghosts been around and narrated ghost stories, i was afraid to go out in the dark for quite a while, even though we still believed ghosts didn’t exist. This was because though we did not believe in ghosts, somewhere or the other, an imprint associated with what ‘others’ said was implanted in our brain and we were inspired. Same way, people are influenced by the ‘others’ who are the different forms of media here.
New role models in fashion, eating, drinking, travelling – they all come up in our lives due to the influence associated with media. Media even shapes attitudes of ours in matters of relationships and sexuality. Thus in lots of ways, media tells us ‘How to look at the world’ rather than ‘This is the World’. If this ‘How to look at the world’ is not right, then it can have devastating consequences, not only for the individual yet to the world at large. For example , when media teaches and advocates assault, youth of today may be influenced in order to commit violent acts. This would be harmful not only to him but towards the society at large. And if many youths follow suit, the stability of society itself would come under scrutiny.
Thus, we need to know how exactly ought to we tackle the problem? Though mass media is intended to give us news and information and also provide us with entertainment and advertisement of products, today the world is centred across this mass media. And if there is no coinscience behind the running of this media, then it will be detrimental not only for our right to have the reality of things but for the particular society at large to live peacefully. Regardless of the media dictates, contain values, beliefs, morals and ideals which are formed up by the economic and politics conditions of that time, and may certainly not be correct.
Media Programmes plus Media ‘World’
The virtual reality from the medi world is such that the real-world has not taken a back seat. The virtual world is more addictive, you can have many shots at it, and you are always the dictator generally there. The youth are hooked on to video games where they are the masters and everything others weaker than them. Moreover, these video games teach violence, illegal racing, murders, thefts and what not really! For children as below because six years, there are cartoons like Shin Chan which have the concept of enjoy and girlfriends. For a 12 year old, the programmes for them contain instances of sex and drug abuse. Family associations and partying come into the programs soon as the child reaches his teenage years. All these influence the particular youth to think that all these are accepted practices in the society and that everybody do it. In fact many of the arguments these children have with their parents is based on the fact that “Other people do it, so why can’t I? “.
Impact on Indian native Children:
India is a country which is relatively newer to face the problems associated with media influence and its repercussions. However, there are plenty of problems which can be seen throughout the nation due to media influence. A young child’s mind is moulded by the media pretty easily. With rapid modernisation and replacement of old beliefs and tradition with younger ones, India is going through a phase where the importance of media influence cannot be disregarded.
For starters, the problem and repercussions of watching too much television are now springing up. People tend to be influenced so much from the audio-visual stimulation and those rapidly moving images that they keep hooked to the television for hours. This has many negative effects. Due to the continuous movement in front of the eyes, the mind actually gets a lower degree of concentration and the person has difficulty in concentrating. They cannot even perform a single task for long and become restless.
The need for new products which very first become ‘wants’ and then ‘necessities’ furthermore cannot be underestimated. Many youth plus children have even committed committing suicide because they have not been given the things they consider ‘necessary’ things in life. The ‘necessary’ things are decided simply by media influence. Companies advertise their products to make them seem ‘cool’ to the children and youth and then they will seem to just want them to increase their ‘status’ in the society.