The logo is nothing but a symbol which is used to identify a company or a particular specialized niche in a business. This forms the foundation of the corporate identity. Logos usually consists of a name, letters, emblems or just about any graphic design.
They are made so as to help identify the brand in a crowded market; it doesn’t include any value to the products by itself accord. The only benefit of having a logo design is the fact that people would be able to identify your own products when they’re off shopping. However , when creating a logo you need to be sure that it is appealing and at the same time symbolizes your business.
Therefore , logo designers ensure that the logo stands alone — it is definitive, bold and the color combinations used are well chosen to represent a particular business.
What’s brand style supposed to be?
If you look carefully to the definition of the term brand design, it goes as – a symbol or design that may also include a name or term so as to help people pick out the goods and services offered by a group or business.
A brand is something which delivers your message to the community in a clear and concise method. In addition to spreading a message your brand name connects customers with your business emotionally so as to motivate them to buy from a person – thereby increasing their faithfulness towards your brand (Or business as a whole).
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Usually it contains the logo along with a tagline to go along. The logo remains constant for the entire product range; however the tagline (Which signifies the brand design) changes as per the products.
Your tag line expresses the benefits as well as the overall quality of the services and products that you offer your customers. Consequently , when you combine your logo and tag line you end up with a brand design that lets people understand what you’re offering and at the same time reminds them about your corporate company.
Relation between the two
Very often people use these two terms interchangeably. Nevertheless , as already mentioned they are totally different. Brand design does include your logo, yet logos don’t include brand design. Logo is only a means to let individuals recognize you in a wide marketplace whereas a brand helps in recognition in addition to spreading your message. Hence, just about all businesses need to make effective usage of these two.