July 9, 2020

Job Advertising: How to Optimize It for More Exposure?

The particular goal is to hire better plus faster, but is that really occurring? Drafting a job requirement post could be a daunting experience considering how we all want the best talent available in the market with ideal qualifications and top-notch expertise.

Because the advent of SEO, job advertising offers evolved. Now, it’s more of essential to create SEO optimized job posts if we want to reach out to a larger audience (which we very well do). Beneath, I have suggested 5 easy ways to do so.

Customize URLs

We have talked about adding keywords like location plus title in your job postings. The suggestion is to customize your website with the job title, location, plus important keywords. It emphasizes the main keywords alongside making your URL search-friendly.
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Long domain names turn off readers, so it’s best to limit it within 3-5 additional words after your domain name. If put-to-use correctly, that needs to be enough. Remove the extras or the becoming a member of words, like ‘the’, ‘a’ plus ‘an’.

Add engaging videos

You know what is common between search engines and web visitors, they both love movies. Stats say that viewers consume 95% of a message when they watch it in a video, compared to the 10% of the text. Apart from that, videos also record several times higher click rates. Aside from driving traffic, when your post is definitely backed up with a video, job seekers tend to spend more time on your page, increasing the particular time-on-page metric. This also helps job seekers and visitors learn more about your organization.

With the benefits of driving more qualified personnel, adding engaging videos also helps you improve your ranking on SERPs. You may also consider adding a transcript from the video on your website or work posting. It will further optimize your post.

Use landing pages

The task postings come and go and once the position is taken, the web web page is removed. The reason why I highly stand by the use of landing pages. You are able to list certain positions that are usually open and available, or even for that ones which are hard to fill. The idea behind this step is to drive your target audience or job seekers to your careers page, even if you are not hiring. These landing pages can be optimized for SEO with different techniques like, which includes top keywords, so that they are easily found by web crawlers and job hunters.

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